👉 Goal: Drive as many high ROI Campaigns as possible in 2026 with WhatsApp.

WhatsApp is your new secret weapon. 80% open rates, automated campaigns running 24/7, and best of all... your competitors aren't fully using it yet. 🏃‍♂️ 🏃‍♀️

With this calendar, you'll have EVERYTHING you need to maximize your sales every month. Offer ideas, message templates, and a clear action plan.

Don't just read this guide. Apply it. Test it. Optimize it. Dominate.


📅 Key Events Calendar for 2026

Below you will find the key Marketing date for Ecommerce companies to prioritize in the UK and France.

Marketing Calendar 2026

🇬🇧 UK Holidays

Month Key Event Key Dates Sales Opportunity
January Winter Sales Jan 8 - Feb 5 Sales, stock clearance, discounts
February Valentine’s Day Feb 14 Gift offers & self-gifting
March Spring Launch Throughout March New products, pre-orders
March Mother’s Day Mar 15th
April Easter April 3-6 Kids’ offers, gift baskets, bundles
May Spring Bank Holiday May 25
June Father’s Day June 21 Offers on Male products/gifting for the men in their life
June Summer Sales Late June - mid-July Summer essentials, travel offers
August Back-to-School Mid - Late August Back-to-school, work essentials
August Summer Back Holiday Aug 31
October Halloween Oct 31 Fun, spooky offers, visual impact
November Black Friday / Cyber Monday Nov 27 / Nov 30 The #1 e-commerce event of the year
December Boxing Day Dec 28 Post Holiday/End of Season Sales
December- January New Years Dec 31 New Year’s Sales/New Year New Me

🇬🇧 French Holidays

Month Key Event Key Dates Sales Opportunity
January Soldes d’hiver Jan 7 - Feb 3 Sales, stock clearance, discounts
February Valentine’s Day Feb 14 Gift offers & self-gifting
March Spring Launch Throughout March New products, pre-orders
April Easter April 5-6 Kids’ offers, gift baskets, bundles
May Labour Day May 1
May Victory Day May 8
May Mother’s Day May 31 Premium, personalized gift offers
June - July Soldes d’été June 24 - July 21 Big sales, end-of-season clearance
July Bastille Day July 14
July-August Summer Vacations July & August Summer essentials, travel offers
September Back-to-School Sept 1 Back-to-school, work essentials
October Halloween Oct 31 Fun, spooky offers, visual impact
November Black Friday / Cyber Monday Nov 27 / Nov 30 The #1 e-commerce event of the year
December Christmas Dec 25 Last-minute gifts, gift boxes, holiday rush
December- January New Years Dec 31 New Year’s Sales/New Year New Me.

<aside> 👉

Download the Coco app. Add 15% more Revenue to your store this year.

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📅 Month-by-Month WhatsApp Strategy for 2026